OpenAI 将在 ChatGPT 中测试图片广告
OpenAI is sticking more ads in ChatGPT
OpenAI 宣布将在美国测试新的图片广告形式，广告会“初步”出现在用户用 ChatGPT 生成图片时，展示赞助商品和服务的图片。此前 ChatGPT 的广告只显示公司名称、logo 和产品链接，位于对话下方的“sponsored”区域；新格式同样与生成的图片分离，且不会影响 ChatGPT 给出的回答。
Emma Roth
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
OpenAI’s latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will “initially” appear when you generate images with ChatGPT, according to an announcement on Monday.
The company first brought ads to ChatGPT in February. Until now, ChatGPT’s ads only showed a company’s name, logo, and a link to its product in a “sponsored” section beneath your chat. OpenAI’s visual ad format will similarly remain separate from the image you generate and will “not influence the answers ChatGPT provides.” Ads won’t appear if you subscribe to ChatGPT’s Plus, Pro, or Enterprise plans.
OpenAI notes that it has guardrails in place to determine when a conversation is “appropriate” for ads, with the goal of keeping them out of “emotionally vulnerable, sensitive, or otherwise unsuitable contexts.” The company says it’s testing visual ads with an “initial group of advertisers,” and plans to try out new formats in the future.
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- Emma Roth
来源：The Verge · AI · theverge.com