ElevenLabs 上线图像、视频与模板 API
Introducing the Image, Video, and Template APIs
ElevenLabs 将图像生成、视频生成和 Flows 中的模板能力开放为 API,可调用 Google、OpenAI、ByteDance、Creatify 的模型,定价与应用内一致。
ElevenLabs 把图像、视频与模板能力开放为 API 和 MCP,读者可据此判断创意生产管线如何接入自有系统。
Image generation, video generation, and templates built in Flows are now available via the ElevenLabs API. Generate images and videos with leading models directly, or build a Flow in the canvas, then run it from your own systems every time a new product needs creative, with no manual runs.
Generate images and videos via API
The image and video API gives you access to models from Google, OpenAI, ByteDance, and Creatify, at the same pricing as the app. Generate images, edit them, animate them into video, and run it all at volume.
Start with the quickstart, and use webhooks for production pipelines.
Build once, run for every product
Templates are ready-made creative workflows inside ElevenCreative. Each template packages one or more image, video, voice, music, and SFX models into a pipeline you run without any configuration. You provide the inputs, the template handles the rest.
Your team can build a template in Flows, and every run after that only needs new inputs. The composition, prompts, brand references, voiceover, music, and output formats are already set. Pass in a product image and name, and the templates API returns finished assets to your own systems.
An example template built in Flows. Teams can build their own templates or pick an existing template, then swap in a new product image and name, run the template, and generate outputs for new SKUs.
When a new product goes live in your PIM, DAM, or storefront, your system runs the template. Add a new SKU to the catalog, say a jacket, and get on-model shots, ad variants for each channel, and a product video for it.
Built for creative at scale
Enterprise teams often need hundreds or thousands of on-brand assets across products, channels, and markets, without a production cycle for each one. Catalogs are large and change constantly with new launches, seasonal rotations, and promotions.
Creative teams only need to build and approve a template once. After that, they review outputs instead of making them. And because templates are built in Flows, the visuals come with ElevenLabs voice, music, and sound effects in the same pipeline.
See it running on a live store
Connect a storefront, and every new product runs the pipeline. Upload one product image and get packshots, channel-ready ad variants, and a product video back.
Available via API or MCP
The image and video models also work through the ElevenLabs MCP. Use the same models and every node available in Flows from Claude, ChatGPT, or Cursor, with one OAuth install and no API keys to manage.
Get started
The image, video, and templates APIs are live today.
来源:ElevenLabs Blog · elevenlabs.io