苹果警告假日季毛利率将从 9 月季度的 48% 降至 45%,原因是内存芯片价格飙升。新任 CEO John Ternus 在首次财报电话会上称这一定价“前所未有”,并预计 12 月之后成本还会继续上涨。
FT: Apple warned its holiday-quarter gross margin will slide to 45% (from Sept-quarter gross margin of 48%) as memory chip prices surge.
Data-centre builders are soaking up supply from a few memory makers, so Apple pays for the AI boom through component bills.
John Ternus, in his first earnings call as chief executive, called the pricing “unprecedented” and expects costs to keep rising beyond December.
Excluding tariff refunds, memory alone cut September-quarter gross margin by about 1 point from June, even as revenue rose 12% to $114.5B.
Price rises across Macs, iPads and iPhones, plus memory bought earlier, softened the blow, though Apple expects that stockpile benefit to fade.
Siri AI adds a second drag, since its cloud inference costs hit services margins and more device revenue gets booked over each product’s lifetime.
Budget phone makers fare worse: global smartphone shipments fell 20% last quarter while Apple’s share rose from 18% to 22%.
来源:Rohan Paul · x.com